Effects of hotel discounting practice on visitors perceptions and visitation intentions

Michael F. Sheridan, Seoki Lee, Wesley Roehl

Research output: Contribution to journalArticle

1 Scopus citations

Abstract

This paper examines the effects of hotels' discounting practice on potential travellers' perceptions of a destination and their visitation intentions. The study adopts an experimental design, using a survey method with scenarios to accomplish its goal. The authors take Philadelphia as the destination and apply various statistical analyses to the data, including t-test, ANOVA and multiple regression. The findings suggest that a hotel's discounting practice does not hurt, but rather enhances potential visitors' perceptions of the destination.

Original languageEnglish (US)
Pages (from-to)599-611
Number of pages13
JournalTourism Economics
Volume19
Issue number3
DOIs
Publication statusPublished - Jun 1 2013

    Fingerprint

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

Cite this