Effects of over-the-counter medication product family packaging design on knowledge acquisition and consumer preferences

Jay Cho, Scarlett R. Miller, Timothy W. Simpson, Steven B. Shooter

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Adverse drug events result in hospitalization of more than 1.5 million Americans each year leading to large increases in health care costs. Although researchers have shown that a large portion of these adverse drug events are preventable, most Americans admit to only reading portions of over-the-counter (OTC) labeling, and only half say they seek out information on the label for usage information when they take an OTC medication for the first time. It is important then that we carefully consider what packaging features can motivate consumers to more thoughtfully consider the use of the OTC medicine and how packaging commonality within a product family influences the correct selection of these medications. In order to understand these questions, a controlled study was conducted with sixty-four participants who were asked to complete a Short Test of Functional Health Literacy in Adults (s-TOFHLA), a medication selection questionnaire that required participants to select the appropriate medication based on a given set of symptoms, and a packaging label ratings questionnaire. Two medication brands with five different types of package designs were studied. Product family commonality metrics were used to analyze the similarity among these simulated products, and statistical analyses were performed on the selection time and accuracy data obtained. The results illustrated that variations in labeling and product family packaging design significantly impact the accuracy and efficiency of medication decision-making and thus has the potential to reduce adverse drug events made during the OTC medication selection process.

Original languageEnglish (US)
Title of host publication2nd Biennial International Conference on Dynamics for Design; 26th International Conference on Design Theory and Methodology
PublisherAmerican Society of Mechanical Engineers (ASME)
ISBN (Electronic)9780791846407
DOIs
StatePublished - Jan 1 2014
EventASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2014 - Buffalo, United States
Duration: Aug 17 2014Aug 20 2014

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
Volume7

Other

OtherASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2014
CountryUnited States
CityBuffalo
Period8/17/148/20/14

All Science Journal Classification (ASJC) codes

  • Modeling and Simulation
  • Mechanical Engineering
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design

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    Cho, J., Miller, S. R., Simpson, T. W., & Shooter, S. B. (2014). Effects of over-the-counter medication product family packaging design on knowledge acquisition and consumer preferences. In 2nd Biennial International Conference on Dynamics for Design; 26th International Conference on Design Theory and Methodology (Proceedings of the ASME Design Engineering Technical Conference; Vol. 7). American Society of Mechanical Engineers (ASME). https://doi.org/10.1115/DETC201435328