Effects of security warnings and instant gratification cues on attitudes toward mobile websites

Bo Zhang, Mu Wu, Hyunjin Kang, Eun Go, S. Shyam Sundar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

20 Scopus citations

Abstract

In order to address the increased privacy and security concerns raised by mobile communications, designers of mobile applications and websites have come up with a variety of warnings and appeals. While some interstitials warn about potential risk to personal information due to an untrusted security certificate, others attempt to take users' minds away from privacy concerns by making tempting, time-sensitive offers. How effective are they? We conducted an online experiment (N = 220) to find out. Our data show that both these strategies raise red flags for users-appeals to instant gratification make users more leery of the site and warnings make them perceive greater threat to personal data. Yet, users tend to reveal more information about their social media accounts when warned about an insecure site. This is probably because users process these interstitials based on cognitive heuristics triggered by them. These findings hold important implications for the design of cues in mobile interfaces.

Original languageEnglish (US)
Title of host publicationCHI 2014
Subtitle of host publicationOne of a CHInd - Conference Proceedings, 32nd Annual ACM Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Pages111-114
Number of pages4
ISBN (Print)9781450324731
DOIs
StatePublished - 2014
Event32nd Annual ACM Conference on Human Factors in Computing Systems, CHI 2014 - Toronto, ON, Canada
Duration: Apr 26 2014May 1 2014

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other32nd Annual ACM Conference on Human Factors in Computing Systems, CHI 2014
CountryCanada
CityToronto, ON
Period4/26/145/1/14

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

Fingerprint Dive into the research topics of 'Effects of security warnings and instant gratification cues on attitudes toward mobile websites'. Together they form a unique fingerprint.

Cite this