Effects of social media on firm value for U.S. restaurant companies

Seunghyun Kim, Yoon Koh, Jaemin Cha, Seoki Lee

Research output: Contribution to journalArticlepeer-review

38 Scopus citations

Abstract

This study explores a relationship between a restaurant firm's social media activity and firm value. Although social media have become significant in restaurateurs' communications with existing and potential customers, the actual financial consequences thereof seem unclear, and little empirical evidence is available. This study's findings suggest a positive and linear effect of restaurant firms' activities in social media on firm value (Tobin's q) after controlling for several firm characteristics.

Original languageEnglish (US)
Pages (from-to)40-46
Number of pages7
JournalInternational Journal of Hospitality Management
Volume49
DOIs
StatePublished - Aug 1 2015

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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