This study compared embedded and nonembedded (unilateral) television news coverage during the invasion and the occupation of Iraq. Content analysis was conducted of ABC, CBS, NBC, and CNN news during the invasion and during the occupation examining whether embedded and nonembedded news reports were different and, if so, how. The results revealed that compared to nonembedded reports, embedded network television news stories were more favorable in overall tone toward the military, more favorable in depictions of military personnel, and featured greater use of episodic frames which, as a result, elicited somewhat more positive relational cues. In addition, the results indicated that compared to network news coverage of the occupation, news stories of the invasion were more positive in tone and employed more episodic framing.
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