Emerging standards in virtual fashion: An analysis of critical strategies used in second life fashion blogs

Jeffrey Bardzell, Tyler Pace, Laura Brunetti, Qian Huang, Nina Perry, Hyewon Gim

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    3 Scopus citations

    Abstract

    As virtual worlds evolve, so does the visual complexity and customizability of the avatars inside the worlds. In virtual worlds such as Second Life, prospering virtual fashion industries have brought about, among other things, the formation of virtual fashion blogs. This paper presents a content analysis of major virtual fashion blogs with an emphasis on identifying emerging standards and strategies for virtual fashion commentary and criticism. Overall, this study discovered a somewhat unified voice among fashion blogs, revealing a significant blurring of real world and virtual boundaries when writing about virtual fashion. Additionally, the increasingly important role of the language of technology in virtual fashion writing is noted. The paper concludes with a discussion of the growing impact of virtual fashion on the design of avatar customization interfaces.

    Original languageEnglish (US)
    Title of host publicationProceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS
    DOIs
    StatePublished - 2009
    Event42nd Annual Hawaii International Conference on System Sciences, HICSS - Waikoloa, HI, United States
    Duration: Jan 5 2009Jan 9 2009

    Publication series

    NameProceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS

    Other

    Other42nd Annual Hawaii International Conference on System Sciences, HICSS
    CountryUnited States
    CityWaikoloa, HI
    Period1/5/091/9/09

    All Science Journal Classification (ASJC) codes

    • Computer Science Applications
    • Information Systems

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