Emotional bonding and restaurant loyalty

Research output: Contribution to journalArticlepeer-review

242 Scopus citations

Abstract

There's a big difference between a loyal customer and a frequent one, and the shrewd operator will figure out how to earn and sustain guests' loyalty.

Original languageEnglish (US)
Pages (from-to)73-79
Number of pages7
JournalCornell Hotel and Restaurant Administration Quarterly
Volume42
Issue number6
DOIs
StatePublished - Jan 1 2001

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

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