Endorsements as voting cues: Heuristic and systematic processing in initiative elections

Mark Forehand, John W. Gastil, Mark A. Smith

Research output: Contribution to journalReview article

17 Citations (Scopus)

Abstract

This project explores how organizational endorsements influence voter attitudes during initiative elections. Building on the heuristic-systematic model (Chaiken, 1980; Chen & Chaiken, 1999), we propose that voters use organizational endorsements as heuristic cues to help them develop their attitudes toward initiatives. It is hypothesized that the influence of endorsements on initiative voting depends on the applicability, availability, and diagnosticity of the endorsement voting cue and on the degree to which the voter is motivated to fully evaluate the arguments behind the initiative. An experiment was conducted in which motivation (processing goal instructions), cue applicability (match between endorsing organization and initiative), and initiative (four different hypothetical ballot issues) were manipulated. Results showed support for our first two hypotheses, but not for the third.

Original languageEnglish (US)
Pages (from-to)2215-2233
Number of pages19
JournalJournal of Applied Social Psychology
Volume34
Issue number11
StatePublished - Nov 1 2004

Fingerprint

Politics
Cues
Motivation
Organizations
Heuristics

All Science Journal Classification (ASJC) codes

  • Social Psychology

Cite this

@article{d05a74511d8343d28965d4f2cbed8880,
title = "Endorsements as voting cues: Heuristic and systematic processing in initiative elections",
abstract = "This project explores how organizational endorsements influence voter attitudes during initiative elections. Building on the heuristic-systematic model (Chaiken, 1980; Chen & Chaiken, 1999), we propose that voters use organizational endorsements as heuristic cues to help them develop their attitudes toward initiatives. It is hypothesized that the influence of endorsements on initiative voting depends on the applicability, availability, and diagnosticity of the endorsement voting cue and on the degree to which the voter is motivated to fully evaluate the arguments behind the initiative. An experiment was conducted in which motivation (processing goal instructions), cue applicability (match between endorsing organization and initiative), and initiative (four different hypothetical ballot issues) were manipulated. Results showed support for our first two hypotheses, but not for the third.",
author = "Mark Forehand and Gastil, {John W.} and Smith, {Mark A.}",
year = "2004",
month = "11",
day = "1",
language = "English (US)",
volume = "34",
pages = "2215--2233",
journal = "Journal of Applied Social Psychology",
issn = "0021-9029",
publisher = "Wiley-Blackwell",
number = "11",

}

Endorsements as voting cues : Heuristic and systematic processing in initiative elections. / Forehand, Mark; Gastil, John W.; Smith, Mark A.

In: Journal of Applied Social Psychology, Vol. 34, No. 11, 01.11.2004, p. 2215-2233.

Research output: Contribution to journalReview article

TY - JOUR

T1 - Endorsements as voting cues

T2 - Heuristic and systematic processing in initiative elections

AU - Forehand, Mark

AU - Gastil, John W.

AU - Smith, Mark A.

PY - 2004/11/1

Y1 - 2004/11/1

N2 - This project explores how organizational endorsements influence voter attitudes during initiative elections. Building on the heuristic-systematic model (Chaiken, 1980; Chen & Chaiken, 1999), we propose that voters use organizational endorsements as heuristic cues to help them develop their attitudes toward initiatives. It is hypothesized that the influence of endorsements on initiative voting depends on the applicability, availability, and diagnosticity of the endorsement voting cue and on the degree to which the voter is motivated to fully evaluate the arguments behind the initiative. An experiment was conducted in which motivation (processing goal instructions), cue applicability (match between endorsing organization and initiative), and initiative (four different hypothetical ballot issues) were manipulated. Results showed support for our first two hypotheses, but not for the third.

AB - This project explores how organizational endorsements influence voter attitudes during initiative elections. Building on the heuristic-systematic model (Chaiken, 1980; Chen & Chaiken, 1999), we propose that voters use organizational endorsements as heuristic cues to help them develop their attitudes toward initiatives. It is hypothesized that the influence of endorsements on initiative voting depends on the applicability, availability, and diagnosticity of the endorsement voting cue and on the degree to which the voter is motivated to fully evaluate the arguments behind the initiative. An experiment was conducted in which motivation (processing goal instructions), cue applicability (match between endorsing organization and initiative), and initiative (four different hypothetical ballot issues) were manipulated. Results showed support for our first two hypotheses, but not for the third.

UR - http://www.scopus.com/inward/record.url?scp=13544255684&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=13544255684&partnerID=8YFLogxK

M3 - Review article

AN - SCOPUS:13544255684

VL - 34

SP - 2215

EP - 2233

JO - Journal of Applied Social Psychology

JF - Journal of Applied Social Psychology

SN - 0021-9029

IS - 11

ER -