Engineering the Price-Value Relationship

Timothy Matanovich, Gary L. Lilien, Arvind Rangaswamy

Research output: Contribution to journalArticle

5 Scopus citations

Abstract

Marketing tools exist to help managers understand and manage their pricing decisions.

Original languageEnglish (US)
Pages (from-to)48
Number of pages1
JournalMarketing Management
Volume8
Issue number1
StatePublished - 1999

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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