Enterprise Sustainability 2.0: Aesthetics of Sustainability

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations

Abstract

This article presents some observations about repositioning the research on enterprise sustainability in a new direction. In addition to its past focus on external spaces, it also suggests focusing on internal spaces of the human mind and emotions. Sustainability 2.0 is concerned with developing an emotional and passionate relationship to nature, as a prelude to making "improvements" to it. Social and emotional engagements with sustainability are complementary to each other. Enterprise Sustainability 2.0 evokes a sustainable organizational aesthetic. Art offers an antidote to the mental and emotional pollution of commercialism, which eventually lead to the toxification of air, land, water, and the excessive consumption of carbon. Sustainability 2.0 is an invitation to look at the less examined but essential emotional and embodied aspects of sustaining humans on Earth. Arts as a repository of emotions can serve as a vehicle for infusing passion for sustainability into enterprises.

Original languageEnglish (US)
Title of host publicationThe Oxford Handbook of Business and the Natural Environment
PublisherOxford University Press
ISBN (Electronic)9780191735318
ISBN (Print)9780199584451
DOIs
StatePublished - Jan 2 2012

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)

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