An analysis of 582 film titles spanning the years from 1980 to 2010 was conducted to examine the attributes and characteristics that predicted both viewership (e.g., box-office revenues) and critical acclaim (e.g., awards, audience ratings). Overall, viewership was highest for action/adventure films and lowest for dramas. In contrast, acclaim was highest for more dramatic fare, and for films that featured dark, contemplative, and emotional themes. The results are discussed in terms of the entertainment gratifications reflecting both enjoyment and appreciation.
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