Entrepreneurship in mobile application development

Ankur Tarnacha, Carleen F. Maitland

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

The growth of mobile commerce will require development of both demand and supply sides of the market. On the supply side, the development of mobile applications (e.g. games, calendars, search engines) via cellular technologies will occur in a context partially defined by technical development dependencies that arise from the layered nature of mobile hardware and software technologies. This research finds that these technical application development dependencies shape both the strategies employed by entrepreneurs as well as the evolution of the mobile market. In particular, entrepreneurs are faced with technology choices and device uncertainties, while the market experiences fragmentation, intermediation and distribution integration. These results explain, in part, the slow development of mobile commerce in general, provide a basis for understanding future market developments, and are further evidence of the complex interdependency between technological and market evolution.

Original languageEnglish (US)
Title of host publicationProc. 8th Int. Conf. Electronic Commerce 2006 - The New E-Commerce
Subtitle of host publicationInnovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet
Pages589-593
Number of pages5
DOIs
StatePublished - Dec 1 2006
Event8th International Conference on Electronic Commerce 2006 - Fredericton, NB, Canada
Duration: Aug 13 2006Aug 16 2006

Publication series

NameACM International Conference Proceeding Series

Other

Other8th International Conference on Electronic Commerce 2006
CountryCanada
CityFredericton, NB
Period8/13/068/16/06

Fingerprint

Mobile commerce
Search engines
Hardware
Uncertainty
Financial markets

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

Cite this

Tarnacha, A., & Maitland, C. F. (2006). Entrepreneurship in mobile application development. In Proc. 8th Int. Conf. Electronic Commerce 2006 - The New E-Commerce: Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet (pp. 589-593). (ACM International Conference Proceeding Series). https://doi.org/10.1145/1151454.1151466
Tarnacha, Ankur ; Maitland, Carleen F. / Entrepreneurship in mobile application development. Proc. 8th Int. Conf. Electronic Commerce 2006 - The New E-Commerce: Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet. 2006. pp. 589-593 (ACM International Conference Proceeding Series).
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Tarnacha, A & Maitland, CF 2006, Entrepreneurship in mobile application development. in Proc. 8th Int. Conf. Electronic Commerce 2006 - The New E-Commerce: Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet. ACM International Conference Proceeding Series, pp. 589-593, 8th International Conference on Electronic Commerce 2006, Fredericton, NB, Canada, 8/13/06. https://doi.org/10.1145/1151454.1151466

Entrepreneurship in mobile application development. / Tarnacha, Ankur; Maitland, Carleen F.

Proc. 8th Int. Conf. Electronic Commerce 2006 - The New E-Commerce: Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet. 2006. p. 589-593 (ACM International Conference Proceeding Series).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Tarnacha A, Maitland CF. Entrepreneurship in mobile application development. In Proc. 8th Int. Conf. Electronic Commerce 2006 - The New E-Commerce: Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet. 2006. p. 589-593. (ACM International Conference Proceeding Series). https://doi.org/10.1145/1151454.1151466