Environment, strategy, structure, and performance in the context of export activity

An empirical study of Taiwanese manufacturing firms

Erdener Kaynak, Wellington Kang yen Kuan

Research output: Contribution to journalArticle

82 Citations (Scopus)

Abstract

This study explored why some Taiwanese manufacturing firms had a better export performance than others. It examines variations in export performance in accordance with the operating environment (i.e., organizational characteristics, decision-maker characteristics, and foreign target market), export marketing strategy, and export operating unit structure. A random sample of 1,228 companies listed in the Exports of the Republic of China-1986-1987 was taken from five industries-metal products, machineries, electrical machines, transportation equipment, and precision instruments and equipment. Samples were drawn in proportion to the number of firms in each industry. Stepwise discriminant analysis showed significant differences between high- and low-performance exporters.

Original languageEnglish (US)
Pages (from-to)33-49
Number of pages17
JournalJournal of Business Research
Volume27
Issue number1
DOIs
StatePublished - Jan 1 1993

Fingerprint

Export performance
Empirical study
Manufacturing firms
Decision maker
Listed companies
Discriminant analysis
Organizational characteristics
Marketing strategy
Industry
High performance
Metal industry
Target markets
Proportion
Export marketing
Taiwan
Exporters

All Science Journal Classification (ASJC) codes

  • Marketing

Cite this

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Environment, strategy, structure, and performance in the context of export activity : An empirical study of Taiwanese manufacturing firms. / Kaynak, Erdener; Kuan, Wellington Kang yen.

In: Journal of Business Research, Vol. 27, No. 1, 01.01.1993, p. 33-49.

Research output: Contribution to journalArticle

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