Euromarketing: An introduction

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationEuropean Perspectives in Marketing
PublisherTaylor and Francis
Pages1-7
Number of pages7
ISBN (Electronic)9780203050866
DOIs
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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