Euromarketing

An introduction

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationEuropean Perspectives in Marketing
PublisherTaylor and Francis
Pages1-7
Number of pages7
ISBN (Electronic)9780203050866
DOIs
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Kaynak, E. (2012). Euromarketing: An introduction. In European Perspectives in Marketing (pp. 1-7). Taylor and Francis. https://doi.org/10.1300/J037v13n02_01
Kaynak, Erdener. / Euromarketing : An introduction. European Perspectives in Marketing. Taylor and Francis, 2012. pp. 1-7
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Kaynak, E 2012, Euromarketing: An introduction. in European Perspectives in Marketing. Taylor and Francis, pp. 1-7. https://doi.org/10.1300/J037v13n02_01

Euromarketing : An introduction. / Kaynak, Erdener.

European Perspectives in Marketing. Taylor and Francis, 2012. p. 1-7.

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

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Kaynak E. Euromarketing: An introduction. In European Perspectives in Marketing. Taylor and Francis. 2012. p. 1-7 https://doi.org/10.1300/J037v13n02_01