Abstract
Nature-based tourism attractiveness (NBTA) has yet to be assessed by coupling empirical measurement of supply and demand indicators with simultaneous assessment of tourist and tourism expert perspectives. Based on a guiding principle that the overall attractiveness of a tourism destination should combine the evaluation of existing resources or attractions and their perceived attractiveness, the purpose of this study is to develop and apply a novel methodological approach for assessing tourism attractiveness of nature-based destinations. This approach developed here combines an Analytic Hierarchy Process (AHP) with a Fuzzy Comprehensive Evaluation Method (FCEM). The resulting Fuzzy-AHP approach to NBTA was tested at the Changbai Mountain Biosphere Reserve, a popular nature-based tourism destination in China. The findings confirm that this Fuzzy-AHP approach is a more reliable and comprehensive method for evaluating the destination attractiveness than pre-existing approaches. In addition to theoretical contributions related to the merging of various approaches to assessing destination attractiveness and the development of a tool specific to nature-based tourism destinations, this work will be of interest to decision makers seeking more effective tools for planning, marketing, and developing nature-based tourism destinations.
| Original language | English (US) |
|---|---|
| Article number | 7584 |
| Journal | Sustainability (Switzerland) |
| Volume | 14 |
| Issue number | 13 |
| DOIs | |
| State | Published - Jul 1 2022 |
All Science Journal Classification (ASJC) codes
- Computer Science (miscellaneous)
- Geography, Planning and Development
- Renewable Energy, Sustainability and the Environment
- Building and Construction
- Environmental Science (miscellaneous)
- Energy Engineering and Power Technology
- Hardware and Architecture
- Computer Networks and Communications
- Management, Monitoring, Policy and Law