Evaluating the discriminatory value and reliability of ideation metrics for their application to concept development and prototyping

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Approximately half of new product development projects fail in the market place. Within the product development process, prototyping represents the largest sunk cost; it also remains the least researched and understood. While researchers have recently started to evaluate the impact of formalized prototyping methods and frameworks on end designs, these studies have typically evaluated the success or failure of these methods using binary metrics, and they often evaluate only the design's technical feasibility. Intuitively, we know that a product's success or failure in the marketplace is determined by far more than just the product's technical quality; and yet, we have no clear way of evaluating the design changes and pivots that occur during concept development and prototyping activities, as an explicit set of rigorous and informative metrics to evaluate ideas after concept selection does not exist. The purpose of the current study was to investigate the discriminatory value and reliability of ideation metrics originally developed for concept generation as metrics to evaluate functional prototypes and related concepts developed throughout prototyping activities. Our investigation revealed that new metrics are needed in order to understand the translation of product characteristics, such as originality, novelty, and quality, from original concept through concept development and prototyping to finalized product.

Original languageEnglish (US)
Title of host publication29th International Conference on Design Theory and Methodology
PublisherAmerican Society of Mechanical Engineers (ASME)
ISBN (Electronic)9780791858219
DOIs
StatePublished - 2017
EventASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2017 - Cleveland, United States
Duration: Aug 6 2017Aug 9 2017

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
Volume7

Other

OtherASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2017
CountryUnited States
CityCleveland
Period8/6/178/9/17

All Science Journal Classification (ASJC) codes

  • Mechanical Engineering
  • Computer Graphics and Computer-Aided Design
  • Computer Science Applications
  • Modeling and Simulation

Fingerprint Dive into the research topics of 'Evaluating the discriminatory value and reliability of ideation metrics for their application to concept development and prototyping'. Together they form a unique fingerprint.

Cite this