This study employs the Computers are Social Actors (CASA) paradigm to extend the predictions of Social Identity Theory (SIT) to human-robot interaction (HRI) in the context of instructional communication. SIT posits that individuals gain a sense of personal worth from the groups with which they identify. Previous research has demonstrated that age group identification is meaningful to individuals’ self-concepts. Results demonstrated that higher age identified students rated the older A.I. voice instructor (representing an out-group member) higher for credibility and social presence and reported more motivation to learn than those students with low age identification. Implications are discussed for SIT and design features of computerized voices.
All Science Journal Classification (ASJC) codes
- Arts and Humanities (miscellaneous)
- Human-Computer Interaction