Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003

Michel Wedel, Rik Pieters, John Liechty

Research output: Contribution to journalReview article

2 Scopus citations

Abstract

We argue that our research objectives in Liechty, Pieters, and Wedel (2003) are to provide generalizable insights into covert visual attention to complex, multimodal stimuli in their natural context, through inverse inference from eye-movement data. We discuss the most important issues raised by Feng (2003) and Reichle and Nelson (2003), in particular the task definition, inclusion of ad features, object-based versus space-based attention and the evidence for the where and what streams.

Original languageEnglish (US)
Pages (from-to)557-562
Number of pages6
JournalPsychometrika
Volume68
Issue number4
DOIs
StatePublished - Dec 2003

All Science Journal Classification (ASJC) codes

  • Psychology(all)
  • Applied Mathematics

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