Examining competitive intelligence using external and internal data sources: A text mining approach

Yuan Xue, Yilu Zhou, Subhasish Dasgupta

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Competitive intelligence (CI) is the practice of studying competitors and competitive environment in support of firm's strategic decision-making process. Currently, competitors are usually studied from business profile information and reports edited by CI professionals. While being inefficient and expensive in labor and resources, their results are often incomplete and lack objectivity. Some existing literatures introduced text mining to leverage Web information for CI usage. Despite improving on coverage, most of these analyses identify competitors using name co-occurrences from a single data source. The validity and reliability of these studies remain questionable. Our experiment demonstrates that syntactic level text mining can lead to improvements on CI performance. It also shows that the selection of different online data sources and competitor name extraction methods have different implications on CI outcome.

Original languageEnglish (US)
Title of host publication2015 Americas Conference on Information Systems, AMCIS 2015
PublisherAmericas Conference on Information Systems
ISBN (Electronic)9780996683104
Publication statusPublished - Jan 1 2015
Event21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, Puerto Rico
Duration: Aug 13 2015Aug 15 2015

Publication series

Name2015 Americas Conference on Information Systems, AMCIS 2015

Other

Other21st Americas Conference on Information Systems, AMCIS 2015
CountryPuerto Rico
CityFajardo
Period8/13/158/15/15

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All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Information Systems

Cite this

Xue, Y., Zhou, Y., & Dasgupta, S. (2015). Examining competitive intelligence using external and internal data sources: A text mining approach. In 2015 Americas Conference on Information Systems, AMCIS 2015 (2015 Americas Conference on Information Systems, AMCIS 2015). Americas Conference on Information Systems.