Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors

Lucinda Austin, Holly Overton, Brooke W. McKeever, Denise Bortree

Research output: Contribution to journalArticlepeer-review

Abstract

A national survey (N = 1275) explored how individuals’ anger and efficacy predict attitudes toward political and social activism, related communication behaviors, and financial support behaviors. Findings revealed partial support for the Anger Activism Model, which was tested in this unique context. Efficacy emerged as a stronger predictor compared to anger, and path analysis suggests that while anger directly predicts attitudes and communication behaviors, it also partially predicts efficacy.

Original languageEnglish (US)
Article number101981
JournalPublic Relations Review
Volume46
Issue number5
DOIs
StatePublished - Dec 2020

All Science Journal Classification (ASJC) codes

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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