Examining the relative influence of risk and control on intention to adopt risky technologies

Sumeet Gupta, Heng Xu

Research output: Contribution to journalArticlepeer-review

22 Scopus citations

Abstract

For technologies such as electronic commerce, mobile payments, internet and mobile banking etc. customers are concerned about security issues that arise as a result of adoption of these technologies. However, in practice, we find that customers forgo their considerations of risk in the technology, if the benefits of using the technology overpower the risks involved in using the technology. Understanding their relative roles in technology adoption will help technology developers focus their efforts on either of them to improve technology adoption. Results of this study reveal that in adopting a technology, customers are guided more by the perception of control rather than by the perception of risk. Implications for theory and practice are discussed.

Original languageEnglish (US)
Pages (from-to)22-37
Number of pages16
JournalJournal of Technology Management and Innovation
Volume5
Issue number4
DOIs
StatePublished - 2010

All Science Journal Classification (ASJC) codes

  • Management of Technology and Innovation

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