Expert systems in international marketing

Erdener Kaynak, K. Venkataraman

Research output: Contribution to journalArticle

Abstract

This article examines the use of expert systems in international marketing. In view of the increasing importance of internationalization of business around the world, a new generation of computer information systems known as Expert Systems offer a unique potential in international market entry and constantly changing global market conditions. The specific purposes of this paper are to develop a set of evaluative criteria for the use of expert systems, examine the nature of decisions in major international marketing decision areas, and evaluate each decision area against the set of criteria to determine if expert systems are suitable for that decision area.

Original languageEnglish (US)
Pages (from-to)245-259
Number of pages15
JournalJournal of Information Technology
Volume7
Issue number4
DOIs
Publication statusPublished - Jan 1 1992

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All Science Journal Classification (ASJC) codes

  • Information Systems
  • Strategy and Management
  • Library and Information Sciences

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