Exploring implicit partisanship: Enigmatic (But Genuine) Group identification and attraction

Brad Pinter, Anthony G. Greenwald

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


Briefly studying names of four members of a hypothetical group produces identification with and attraction to that group, a finding labeled implicit partisanship (IP; Greenwald, Pickrell, & Farnham, 2002). The original demonstration of IP used human groups in a competitive context. Experiments 1 and 2 varied these procedures by using, respectively, a cooperative intergroup context and non-human group members (fictitious car brands). Neither of these variations eliminated the IP effect, indicating unanticipated robustness. Experiment 3 revealed a substantial reduction of the IP effect's magnitude when the studied names represented a rival university. The reduction of IP through identity opposition supports the interpretation that spontaneous group identification effects carry psychological significance that is comparable to that of more ordinary group identifications.

Original languageEnglish (US)
Pages (from-to)283-296
Number of pages14
JournalGroup Processes and Intergroup Relations
Issue number3
StatePublished - Jul 2004

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Cultural Studies
  • Communication
  • Arts and Humanities (miscellaneous)
  • Sociology and Political Science

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