Exploring receivers' criteria for perception of print and online news

Research output: Contribution to journalArticle

126 Citations (Scopus)

Abstract

This study investigates the factor structure underlying receivers' perceptions of news content. Exploratory analyses of readers' ratings of a wide variety of news stories reveals that receivers implicitly use at least four key variables in their perception of printed and online news stimuli. This article explicates the four criteria used by news receivers - Credibility, Liking, Quality, and Representativeness - and offers measures for future empirical research on news perception.

Original languageEnglish (US)
Pages (from-to)373-386
Number of pages14
JournalJournalism and Mass Communication Quaterly
Volume76
Issue number2
DOIs
StatePublished - Jan 1 1999

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news
recipient
credibility
empirical research
stimulus
rating

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

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Exploring receivers' criteria for perception of print and online news. / Sundar, S. Shyam.

In: Journalism and Mass Communication Quaterly, Vol. 76, No. 2, 01.01.1999, p. 373-386.

Research output: Contribution to journalArticle

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