TY - GEN
T1 - #facebookdown
T2 - 2022 CHI Conference on Human Factors in Computing Systems, CHI EA 2022
AU - Liao, Mengqi
AU - Sundar, S. Shyam
N1 - Publisher Copyright:
© 2022 ACM.
PY - 2022/4/27
Y1 - 2022/4/27
N2 - Non-use, particularly involuntary non-use, is an under-researched topic in HCI research, even though it has become quite common nowadays due to frequent digital outages. How do users react to social media outage? Do they become anxious? Or, do they enjoy these brief episodes of social media detox? To answer these questions, we conducted a topic modeling analysis of 223,815 tweets that used the hashtag #facebookdown during the major Facebook outage on 10/4/2021. We uncovered 10 major themes of users' reactions towards social media outage. Results showed that most users complained, mocked and showed desperation about the outage situation, and during the outage period, increased their quest for other social-media alternatives. Also, surprisingly, many users celebrated the detox from Facebook rather than wishing it to come back as soon as possible. Results offer design implications for practitioners who would like to better respond to future outages.
AB - Non-use, particularly involuntary non-use, is an under-researched topic in HCI research, even though it has become quite common nowadays due to frequent digital outages. How do users react to social media outage? Do they become anxious? Or, do they enjoy these brief episodes of social media detox? To answer these questions, we conducted a topic modeling analysis of 223,815 tweets that used the hashtag #facebookdown during the major Facebook outage on 10/4/2021. We uncovered 10 major themes of users' reactions towards social media outage. Results showed that most users complained, mocked and showed desperation about the outage situation, and during the outage period, increased their quest for other social-media alternatives. Also, surprisingly, many users celebrated the detox from Facebook rather than wishing it to come back as soon as possible. Results offer design implications for practitioners who would like to better respond to future outages.
UR - http://www.scopus.com/inward/record.url?scp=85129744602&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85129744602&partnerID=8YFLogxK
U2 - 10.1145/3491101.3519674
DO - 10.1145/3491101.3519674
M3 - Conference contribution
AN - SCOPUS:85129744602
T3 - Conference on Human Factors in Computing Systems - Proceedings
BT - CHI 2022 - Extended Abstracts of the 2022 CHI Conference on Human Factors in Computing Systems
PB - Association for Computing Machinery
Y2 - 30 April 2022 through 5 May 2022
ER -