Factors related to profitability of agritourism in the united states: Results from a national survey of operators

Chadley R. Hollas, Lisa Chase, David Conner, Lori Dickes, R. David Lamie, Claudia Schmidt, Doolarie Singh-Knights, Lindsay Quella

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Agritourism is a growing area of the tourism sector with many positive social and economic benefits for farmers, their communities, and for tourists. While researchers have been studying the phenomenon for several decades, factors that lead to profitable outcomes for agritourism operators are still not well understood, hindering the effectiveness of agritourism development and the systems of support available to farmers. Using a survey of 1834 farms and ranches open to visitors in the United States, the goal of this study is to identify the factors that influence the profitability of agritourism operations. This study shows that several factors have positive associations with increased agritourism profitability, such as the number of years of experience of the operator, farm scale (acreage and total farm revenue), providing on-farm product sales, and offering events and entertainment. Off-farm product sales and being a female operator have a negative association with profitability in agritourism. We discuss the implications of our findings on agritourism operators, suggest their utility for tourism planning and rural community development professionals, and offer suggestions for future research.

Original languageEnglish (US)
Article number13334
JournalSustainability (Switzerland)
Issue number23
StatePublished - Dec 1 2021

All Science Journal Classification (ASJC) codes

  • Computer Science (miscellaneous)
  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Building and Construction
  • Environmental Science (miscellaneous)
  • Energy Engineering and Power Technology
  • Hardware and Architecture
  • Computer Networks and Communications
  • Management, Monitoring, Policy and Law


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