Factors Supporting and Hindering New Entry in Media Markets: A Study of Media Entrepreneurs

Ben Compaine, Anne Hoag

Research output: Contribution to journalArticle

18 Scopus citations

Abstract

Despite ongoing concern about so-called "big media" erecting barriers to entry, thousands of new media enterprises are formed annually. It raises the question, "What factors support or hinder new entry in media markets?" A study of 30 U.S.-based media entrepreneurs was undertaken to answer the question. For these entrepreneurs, factors that support entry were abundant; and few, if any, barriers exist to entry and to sustained operations. Two sources of support stand out: the effects of technological innovation and so-called "big media," which, far from erecting barriers, can be a major source of opportunity.

Original languageEnglish (US)
Pages (from-to)27-49
Number of pages23
JournalJMM International Journal on Media Management
Volume14
Issue number1
DOIs
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • Communication
  • Strategy and Management

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