Factors Supporting and Hindering New Entry in Media Markets: A Study of Media Entrepreneurs

Ben Compaine, Anne M. Hoag

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

Despite ongoing concern about so-called "big media" erecting barriers to entry, thousands of new media enterprises are formed annually. It raises the question, "What factors support or hinder new entry in media markets?" A study of 30 U.S.-based media entrepreneurs was undertaken to answer the question. For these entrepreneurs, factors that support entry were abundant; and few, if any, barriers exist to entry and to sustained operations. Two sources of support stand out: the effects of technological innovation and so-called "big media," which, far from erecting barriers, can be a major source of opportunity.

Original languageEnglish (US)
Pages (from-to)27-49
Number of pages23
JournalJMM International Journal on Media Management
Volume14
Issue number1
DOIs
StatePublished - Jan 1 2012

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entrepreneur
Innovation
market
Industry
technical innovation
new media
Factors
Media markets
Entrepreneurs
Barriers to entry
Medium enterprises
New media
Technological innovation

All Science Journal Classification (ASJC) codes

  • Communication
  • Strategy and Management

Cite this

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Factors Supporting and Hindering New Entry in Media Markets : A Study of Media Entrepreneurs. / Compaine, Ben; Hoag, Anne M.

In: JMM International Journal on Media Management, Vol. 14, No. 1, 01.01.2012, p. 27-49.

Research output: Contribution to journalArticle

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