Despite ongoing concern about so-called "big media" erecting barriers to entry, thousands of new media enterprises are formed annually. It raises the question, "What factors support or hinder new entry in media markets?" A study of 30 U.S.-based media entrepreneurs was undertaken to answer the question. For these entrepreneurs, factors that support entry were abundant; and few, if any, barriers exist to entry and to sustained operations. Two sources of support stand out: the effects of technological innovation and so-called "big media," which, far from erecting barriers, can be a major source of opportunity.
All Science Journal Classification (ASJC) codes
- Strategy and Management