FIELD RESEARCH METHODS IN STRATEGIC MANAGEMENT: CONTRIBUTIONS TO THEORY BUILDING AND TESTING

Charles C. Snow, James B. Thomas

Research output: Contribution to journalArticle

168 Scopus citations

Abstract

This article discusses the contributions that field methods have made to the theory‐development process in strategic management. Field studies drawn from the literature are classified according to their research goal (description, explanation, or prediction) and according to whether they built or tested theory. the overall conclusion is that field research methods will continue to be used heavily to develop strategy theory. However, certain conditions must be met to maximize the contribution of field methods to strategy research. These conditions include a balanced research agenda, multifaceted research approaches, innovative datagathering techniques, and an applied futuristic orientation.

Original languageEnglish (US)
Pages (from-to)457-480
Number of pages24
JournalJournal of Management Studies
Volume31
Issue number4
DOIs
StatePublished - Jul 1994

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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