Foundations of SMS commerce success: Lessons from SMS messaging and co-opetition

Heng Xu, Hock Hai Teo, Hao Wang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

26 Scopus citations

Abstract

As a convenient and low-cost mobile communication technology, short messaging service (SMS) is experiencing very rapid growth. It is reported that 700 million mobile phone users worldwide sent 20 to 30 billion SMS messages every month in 2001. At the same time, SMS commerce applications have emerged to provide mobile users consumer-oriented services. The huge SMS messaging customer base serves as the potential SMS commerce customer base according to K. Kellett and A. Linde (2001). However, the bloom in messaging business does not automatically lead to the success of general SMS commerce applications. In this paper, we analyzed SMS developments in three different countries to derive three success indicators for SMS messaging and relate them to the success of SMS commerce. Based on the proposed SMS application framework, we postulate four additional hypothesized success factors that could uniquely contribute to the success of SMS commerce. Our findings provide practical implications for promoting SMS commerce applications successfully.

Original languageEnglish (US)
Title of host publicationProceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003
EditorsRalph H. Sprague
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)0769518745, 9780769518749
DOIs
StatePublished - Jan 1 2003
Event36th Annual Hawaii International Conference on System Sciences, HICSS 2003 - Big Island, United States
Duration: Jan 6 2003Jan 9 2003

Publication series

NameProceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003

Other

Other36th Annual Hawaii International Conference on System Sciences, HICSS 2003
CountryUnited States
CityBig Island
Period1/6/031/9/03

All Science Journal Classification (ASJC) codes

  • Information Systems
  • Computer Science Applications

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    Xu, H., Teo, H. H., & Wang, H. (2003). Foundations of SMS commerce success: Lessons from SMS messaging and co-opetition. In R. H. Sprague (Ed.), Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003 [1174218] (Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/HICSS.2003.1174218