Gen X and Y's attitudes on using social media platforms for opinion sharing

Bernard J. Jansen, Kate Sobel, Geoff Cook

Research output: Chapter in Book/Report/Conference proceedingConference contribution

9 Scopus citations

Abstract

In this paper, we investigate opinion sharing attitudes and behaviors of 13 - 24 year olds on social media platforms. This research utilizes data from 34,514 survey respondents from users of the social media site, myYearbook. Results show that those more engaged with multiple social media platforms are more willing to share opinions, seek opinions, and act on these opinions. However, there were statistically significant differences among users of myYearbook, MySpace, Facebook, and Twitter. Findings show that the reported demographic differences and social network service chosen have an effect on behaviors. These results have implications for businesses and others interested in advertising on these platforms, and researchers interested in investigating these populations.

Original languageEnglish (US)
Title of host publicationCHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts
Pages3853-3858
Number of pages6
DOIs
StatePublished - Jun 9 2010
Event28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010 - Atlanta, GA, United States
Duration: Apr 10 2010Apr 15 2010

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010
CountryUnited States
CityAtlanta, GA
Period4/10/104/15/10

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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    Jansen, B. J., Sobel, K., & Cook, G. (2010). Gen X and Y's attitudes on using social media platforms for opinion sharing. In CHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts (pp. 3853-3858). (Conference on Human Factors in Computing Systems - Proceedings). https://doi.org/10.1145/1753846.1754068