Global strategic analyses: Frameworks and approaches

Howard Thomas, Timothy Grant Pollock, Philip Gorman

Research output: Contribution to journalArticle

20 Scopus citations

Abstract

Geographic, economic,cognitive, and social forces can influence the ways in which the inimitable resources of firms and their competitors are defines and evaluated in a globally competitive enviorment.

Original languageEnglish (US)
Pages (from-to)70-82
Number of pages13
JournalAcademy of Management Executive
Volume13
Issue number1
StatePublished - Dec 1 1999

All Science Journal Classification (ASJC) codes

  • Marketing

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    Thomas, H., Pollock, T. G., & Gorman, P. (1999). Global strategic analyses: Frameworks and approaches. Academy of Management Executive, 13(1), 70-82.