Global strategic analyses: Frameworks and approaches

Howard Thomas, Timothy Grant Pollock, Philip Gorman

Research output: Contribution to journalArticlepeer-review

21 Scopus citations

Abstract

Geographic, economic,cognitive, and social forces can influence the ways in which the inimitable resources of firms and their competitors are defines and evaluated in a globally competitive enviorment.

Original languageEnglish (US)
Pages (from-to)70-82
Number of pages13
JournalAcademy of Management Executive
Volume13
Issue number1
StatePublished - Dec 1 1999

All Science Journal Classification (ASJC) codes

  • Marketing

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