Going Mobile

Research output: Contribution to journalReview article

5 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)46-48
Number of pages3
JournalMarketing Management
Volume12
Issue number4
StatePublished - Jul 1 2003

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

Oliva, Ralph Angelo. / Going Mobile. In: Marketing Management. 2003 ; Vol. 12, No. 4. pp. 46-48.
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title = "Going Mobile",
author = "Oliva, {Ralph Angelo}",
year = "2003",
month = "7",
day = "1",
language = "English (US)",
volume = "12",
pages = "46--48",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "4",

}

Oliva, RA 2003, 'Going Mobile', Marketing Management, vol. 12, no. 4, pp. 46-48.

Going Mobile. / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 12, No. 4, 01.07.2003, p. 46-48.

Research output: Contribution to journalReview article

TY - JOUR

T1 - Going Mobile

AU - Oliva, Ralph Angelo

PY - 2003/7/1

Y1 - 2003/7/1

UR - http://www.scopus.com/inward/record.url?scp=1542605505&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=1542605505&partnerID=8YFLogxK

M3 - Review article

VL - 12

SP - 46

EP - 48

JO - Marketing Management

JF - Marketing Management

SN - 1061-3846

IS - 4

ER -

Oliva RA. Going Mobile. Marketing Management. 2003 Jul 1;12(4):46-48.