Guilt appeals in advertising: an exploratory study.

Mary Beth Pinto, S. Priest

Research output: Contribution to journalArticlepeer-review

32 Scopus citations
Original languageEnglish (US)
Pages (from-to)375-385
Number of pages11
JournalPsychological Reports
Volume69
Issue number2
DOIs
StatePublished - Jan 1 1991

All Science Journal Classification (ASJC) codes

  • Psychology(all)

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