Harnessing an unpredictable tool

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

We're only just beginning to understand the marketing power of the World Wide Web.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume6
Issue number1
StatePublished - Mar 1 1997

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Marketing

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

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title = "Harnessing an unpredictable tool",
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author = "Oliva, {Ralph Angelo}",
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volume = "6",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "1",

}

Harnessing an unpredictable tool. / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 6, No. 1, 01.03.1997.

Research output: Contribution to journalArticle

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