Harnessing expert judgment

Gary L. Lilien, Arvind Rangaswamy, Timothy Matanovich

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Models help build profitability into sales force size and allocation decisions.

Original languageEnglish (US)
Pages (from-to)40
Number of pages1
JournalMarketing Management
Volume7
Issue number3
StatePublished - Sep 1998

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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