Help them find it - Fast!

Research output: Contribution to journalArticle

Abstract

Some marketers streamline visitors' search for information.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume6
Issue number4
StatePublished - Dec 1 1998

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Marketers

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

@article{4bfd3e4f4b2b4945b6f78333c7b7d682,
title = "Help them find it - Fast!",
abstract = "Some marketers streamline visitors' search for information.",
author = "Oliva, {Ralph Angelo}",
year = "1998",
month = "12",
day = "1",
language = "English (US)",
volume = "6",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "4",

}

Help them find it - Fast! / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 6, No. 4, 01.12.1998.

Research output: Contribution to journalArticle

TY - JOUR

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AU - Oliva, Ralph Angelo

PY - 1998/12/1

Y1 - 1998/12/1

N2 - Some marketers streamline visitors' search for information.

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AN - SCOPUS:3643109857

VL - 6

JO - Marketing Management

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SN - 1061-3846

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