Wenjing Li, David Hardesty, Adam Craig, Lei Song
Research output: Contribution to journal › Article › peer-review
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Hidden Price Promotions: Could Retailer Price Promotions Backfire? / Li, Wenjing; Hardesty, David; Craig, Adam et al.
TY - JOUR
T1 - Hidden Price Promotions: Could Retailer Price Promotions Backfire?
AU - Li, Wenjing
AU - Hardesty, David
AU - Craig, Adam
AU - Song, Lei
PY - 2022
Y1 - 2022
M3 - Article
SN - 0969-6989
VL - 64
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
ER -