Holiday destinations: Modelling vacationers' preferences

Erdener Kaynak, Orsay Kucukemiroglu, Ali Kara, Tevfik Dalgic

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

The travellers' perceptions of salient travel-related attributes influence their intentions, which in turn affect their decision-making process. It is known that the potential benefits associated with a particular holiday destination are of varying importance to travellers. Thus, to improve the relative preference for a particular destination or to discount a competitive destirtation's ability and/or to attract more travellers, efforts must be exerted to change or to stress the relative importance of specific attributes considered salient by the targeted travellers. The purpose of this paper is to investigate Irish travellers' perceptiotrs of salient attributes that lead to their travel preferences of major foreign holiday destinations. In particular, the data collected in three different boroughs of Dublin, indicated that Irish travellers demonstrated different behavioural patterns in selecting a particular foreign holiday destination.

Original languageEnglish (US)
Pages (from-to)298-314
Number of pages17
JournalJournal of Vacation Marketing
Volume2
Issue number4
DOIs
StatePublished - Dec 1 1996

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

Fingerprint Dive into the research topics of 'Holiday destinations: Modelling vacationers' preferences'. Together they form a unique fingerprint.

  • Cite this