Hotel rebranding and rescaling: Effects on financial performance

Bjorn Hanson, Anna S. Mattila, John W. O'Neill, Yonghee Kim

Research output: Contribution to journalArticle

25 Scopus citations

Abstract

An exploratory study of ninety-five hotels that rebranded or rescaled their operations revealed the possibility of long-term financial benefit after the change. In many cases the hotels saw an initial decline in financial results, but that was followed by a gradual recovery. Hotels that moved upscale generally saw increases in average daily rates. Hotels that merely changed brands without also changing their scale reported no significant change in financial results.

Original languageEnglish (US)
Pages (from-to)360-370
Number of pages11
JournalCornell Hospitality Quarterly
Volume50
Issue number3
DOIs
StatePublished - Aug 2009

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

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