How Chinese buyers rate foreign suppliers

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

The purpose of this article is to understand the behavior of Chinese industrial purchasers towards a variety of industrial products obtained from the 11 major foreign sourcing countries. In particular, this article pinpoints the effects of Chinese buyers' characteristics and country-of-origin on foreign product class selection. Also delineated are effects of different marketing mix variables on product quality perceptions as well as the strengths, intensity, and direction of buyers' attitudes and beliefs of different foreign products. It is expected that this paper will provide vital information to those individuals interested in international trade and business with China, as well as to others interested in its ramifications.

Original languageEnglish (US)
Pages (from-to)187-198
Number of pages12
JournalIndustrial Marketing Management
Volume18
Issue number3
DOIs
StatePublished - Jan 1 1989

Fingerprint

Suppliers
Buyers
Sourcing
Country of origin
Product quality
China
Quality perception
Marketing mix
International trade
International business

All Science Journal Classification (ASJC) codes

  • Marketing

Cite this

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How Chinese buyers rate foreign suppliers. / Kaynak, Erdener.

In: Industrial Marketing Management, Vol. 18, No. 3, 01.01.1989, p. 187-198.

Research output: Contribution to journalArticle

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