How Contextual Cues Impact Response and Conversion Rates of Online Surveys

Bing Pan, Arch G. Woodside, Fang Meng

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

This study investigates how three contextual cues-researcher identity, sponsor identity, and incentive type-affect response and conversion rates of online conversion surveys. Applying an experimental design via an online survey of information inquirers to a tourist destination, the study demonstrates that researcher identity and sponsor identity affect the response rates, and the specific arrangement can increase the response rate substantially. The three contextual cues do not affect conversion rates significantly.

Original languageEnglish (US)
Pages (from-to)58-68
Number of pages11
JournalJournal of Travel Research
Volume53
Issue number1
DOIs
StatePublished - Jan 1 2014

Fingerprint

online survey
Design of experiments
tourist destination
experimental design
tourist
incentive
rate
Online survey
Conversion rate
Response rate
Sponsor

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

Cite this

Pan, Bing ; Woodside, Arch G. ; Meng, Fang. / How Contextual Cues Impact Response and Conversion Rates of Online Surveys. In: Journal of Travel Research. 2014 ; Vol. 53, No. 1. pp. 58-68.
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How Contextual Cues Impact Response and Conversion Rates of Online Surveys. / Pan, Bing; Woodside, Arch G.; Meng, Fang.

In: Journal of Travel Research, Vol. 53, No. 1, 01.01.2014, p. 58-68.

Research output: Contribution to journalArticle

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