How do respondents with uncertain willingness to pay answer contingent valuation questions?

R. C. Ready, S. Navrud, W. R. Dubourg

Research output: Contribution to journalArticlepeer-review

86 Scopus citations

Abstract

Four elicitation methods are compared in a split-sample, contingent-valuation study valuing avoidance of episodes of ill health linked to air pollution: two discrete methods and two more-continuous methods. Respondents to a traditional payment card (PC) question gave willingness-to-pay values that were lower than those implied by dichotomous-choice (DC) responses. However, followup questions showed that DC respondents were less certain of their stated behavior than were PC respondents. When respondents were told to be "almost certain" of their responses, responses to the DC and the PC formats converged. (JEL Q21).

Original languageEnglish (US)
Pages (from-to)315-326
Number of pages12
JournalLand Economics
Volume77
Issue number3
DOIs
StatePublished - 2001

All Science Journal Classification (ASJC) codes

  • Environmental Science (miscellaneous)
  • Economics and Econometrics

Fingerprint Dive into the research topics of 'How do respondents with uncertain willingness to pay answer contingent valuation questions?'. Together they form a unique fingerprint.

Cite this