How does review disconfirmation influence customer online review behavior? A mixed-method investigation

Hengyun Li, Fang Meng, Bing Pan

Research output: Contribution to journalArticlepeer-review

Fingerprint Dive into the research topics of 'How does review disconfirmation influence customer online review behavior? A mixed-method investigation'. Together they form a unique fingerprint.

Business & Economics

Earth & Environmental Sciences