How does technology persuade? Theoretical mechanisms for persuasive technologies

S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, Akshaya Sreenivasan

Research output: Chapter in Book/Report/Conference proceedingChapter

25 Scopus citations
Original languageEnglish (US)
Title of host publicationThe SAGE Handbook of Persuasion
Subtitle of host publicationDevelopments in Theory and Practice
PublisherSAGE Publications Inc.
Pages388-404
Number of pages17
ISBN (Electronic)9781452218410
ISBN (Print)9781412983136
DOIs
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)

Cite this

Sundar, S. S., Oh, J., Kang, H., & Sreenivasan, A. (2012). How does technology persuade? Theoretical mechanisms for persuasive technologies. In The SAGE Handbook of Persuasion: Developments in Theory and Practice (pp. 388-404). SAGE Publications Inc.. https://doi.org/10.4135/9781452218410.n23