How occupy wall street influenced the reputation of banks with the media

Marcia W. Distaso

Research output: Contribution to journalArticle

Abstract

This study reports on two surveys with business journalists to identify the impact the Occupy Wall Street movement had on the reputation of banks. The first survey was conducted before the movement and the second was after. Perceptions after the Occupy Wall Street movement, that the media caused the loss of trust in banks decreased but beliefs that the media were the main barrier in repairing the reputation of the US banking industry increased. While business journalists felt less strongly after the movement, greed remained their main belief of what caused the loss of trust and that transparent communication is needed to repair the reputation of the US banking industry. The Occupy Wall Street movement appears to have also influenced their thoughts on how many banks were involved in the financial crisis, how long it will take to repair it, and the impact of financial reforms.

Original languageEnglish (US)
Pages (from-to)99-110
Number of pages12
JournalCorporate Reputation Review
Volume18
Issue number2
DOIs
StatePublished - Apr 30 2015

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Banking industry
Journalists
Repair
Financial crisis
Financial reform
Greed
Communication

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management

Cite this

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How occupy wall street influenced the reputation of banks with the media. / Distaso, Marcia W.

In: Corporate Reputation Review, Vol. 18, No. 2, 30.04.2015, p. 99-110.

Research output: Contribution to journalArticle

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