How project strategy is used in project management: Cases of new product development and software development projects

Peerasit Patanakul, Aaron J. Shenhar, Dragan Z. Milosevic

Research output: Contribution to journalArticle

15 Scopus citations

Abstract

Project strategy is an emerging concept in the research literature on project management. Many authors suggest that such a strategy should be used by a project team as a guideline for effectively performing project activities. In this study, we explore how project strategy is used. We found that the project teams applied various forms of project strategy, namely, Product Superiority, Customer Intimacy, and Time-to-Market strategies. A combination of these strategies was also used. This study contributes to the literature in the area of strategic alignment and strategy implementation. It also helps practitioners better understand how to implement project strategy.

Original languageEnglish (US)
Pages (from-to)391-414
Number of pages24
JournalJournal of Engineering and Technology Management - JET-M
Volume29
Issue number3
DOIs
StatePublished - Jul 1 2012

All Science Journal Classification (ASJC) codes

  • Industrial relations
  • Engineering(all)
  • Strategy and Management
  • Management Science and Operations Research
  • Information Systems and Management

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