The current study examined first- and third-person perception among adolescent viewers of a MTV anti-violence program. Findings of a survey of adolescent viewers suggest the network is in a unique position to reverse third-person perception and alter risky behaviors, due to audience identification and trust. The study is one of the first to examine third-person perception regarding youth violence, and it furthers the literature by exploring how perceptions and attitudes may create and support the perception.
All Science Journal Classification (ASJC) codes
- Social Psychology
- Sociology and Political Science