Immersion in games exemplifies why digital media create complex responses to ads

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Digital Advertising
Subtitle of host publication	Theory and Research, Third Edition
Publisher	Taylor and Francis
Pages	427-430
Number of pages	4
ISBN (Electronic)	9781317225461
ISBN (Print)	9781138654426
DOIs	https://doi.org/10.4324/9781315623252
State	Published - Jan 1 2017

All Science Journal Classification (ASJC) codes

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title = "Immersion in games exemplifies why digital media create complex responses to ads",

author = "Mike Schmierbach",

year = "2017",

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