Immersion in games exemplifies why digital media create complex responses to ads

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationDigital Advertising
Subtitle of host publicationTheory and Research, Third Edition
PublisherTaylor and Francis
Pages427-430
Number of pages4
ISBN (Electronic)9781317225461
ISBN (Print)9781138654426
DOIs
StatePublished - Jan 1 2017

Fingerprint

Immersion
Digital media

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Psychology(all)

Cite this

Schmierbach, M. G. (2017). Immersion in games exemplifies why digital media create complex responses to ads. In Digital Advertising: Theory and Research, Third Edition (pp. 427-430). Taylor and Francis. https://doi.org/10.4324/9781315623252
Schmierbach, Michael Grant. / Immersion in games exemplifies why digital media create complex responses to ads. Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, 2017. pp. 427-430
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Schmierbach, MG 2017, Immersion in games exemplifies why digital media create complex responses to ads. in Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, pp. 427-430. https://doi.org/10.4324/9781315623252

Immersion in games exemplifies why digital media create complex responses to ads. / Schmierbach, Michael Grant.

Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, 2017. p. 427-430.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Schmierbach MG. Immersion in games exemplifies why digital media create complex responses to ads. In Digital Advertising: Theory and Research, Third Edition. Taylor and Francis. 2017. p. 427-430 https://doi.org/10.4324/9781315623252