Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry

Kyung Ho Kang, Seoki Lee, Chang Huh

Research output: Contribution to journalArticlepeer-review

320 Scopus citations

Abstract

In spite of growing concern for corporate social responsibility (CSR) in various industries including the hospitality industry, the relationship between CSR activities and financial performance is a rarely examined subject in the hospitality context. Especially, research measuring the separate impacts of positive and negative CSR activities on companies' financial performances remains, as yet, unconsidered. Thus, this study examines different impacts of positive and negative CSR activities on financial performance of hotel, casino, restaurant and airline companies, theoretically based on positivity and negativity effects. Findings suggest mixed results across different industries and will contribute to companies' appropriate strategic decision-making for CSR activities by providing more precise information regarding the impacts of each directional CSR activity on financial performance.

Original languageEnglish (US)
Pages (from-to)72-82
Number of pages11
JournalInternational Journal of Hospitality Management
Volume29
Issue number1
DOIs
StatePublished - Mar 1 2010

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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