Improving the profitability of retail merchandising decisions-Revisited

Michael A. McGinnis, Myron Gable, R. Burt Madden

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


Despite the importance of managing retail profitability, little work was been reported in recent years that evaluates the effectiveness of various retail profitability performance measures. In this article the authors use regression analysis to evaluate the usefulness of Gross Margin Return on Inventory Investment (GMROI). The results suggest that GMROI warrants serious consideration for use in retail control and planning activities.

Original languageEnglish (US)
Pages (from-to)49-57
Number of pages9
JournalJournal of the Academy of Marketing Science
Issue number1-2
StatePublished - Dec 1 1984

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing


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